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Toyota readies for Glanza launch

Toyota released the first official teaser of its soon to be launched Glanza premium hatchback. The Glanza is the rebadged Maruti Baleno which is being shared with Toyota as a part of the Suzuki-Toyota agreement wherein both the companies have joint hands to share models, platforms and new-age technologies.

The Glanza will be launched on June 6. Production has already commenced at the Suzuki Motor plant in Gujarat, the same plant which also makes the Baleno. It is to be noted here that Suzuki Motor India (SMIL) and Maruti Suzuki India (MSIL) are two different companies. MSIL purchases Baleno from SMIL and now, Toyota will also purchase Baleno from SMIL.

Toyota aims to sell two thousand  units a month of the car in 2019. This is not a small number as the Glanza will not be diesel engine powered. Test drive and display cars will start arriving at dealerships from this month, all of which will be in V MT or V CVT grade. Top end G CVT and G MT variants will not be on display or available for test drive ahead of launch.

A total of five colour options will be on offer- blue, silver, grey, white and red. Of these, blue and grey are expected to contribute 25 per cent each in sales, silver 20 per cent while red and white to contribute 15 per cent each.

The biggest challenge for the company will be to justify the higher price tag of Glanza. Sales executives will be trained to explain to customers the cross-badging and reason behind higher price. The target audience is millennials in urban cities. With the help of Glanza, the company aims to improve sales of Yaris, as the launch of Glanza is expected to bring in more enquiries to dealerships.

The Glanza will see no change in engine. It will continue to be powered by the same 1.2 petrol BS6 engine which is in Baleno. This engine delivers 83 hp and 113 Nm. The diesel engine will not be on offer. RushLane

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