In a recent Fit India survey, Reebok’s major finding was that ‘9 out of 10 respondents felt that fitness is extremely important and over 80 per cent were motivated to achieve a healthier lifestyle’. As Indians spend more time on their health and wellness they seek out entertainment and recreation that matches their lifestyle.
“The World Fitness Festival is the next level of festival for fans across the world,” said Inceptor, Shailendra Singh and added “We won’t sacrifice on the entertainment and the huge musical artists we bring, but we will combine it with a healthy lifestyle. Just as we come together to dance, fans will love coming outside to play and work out with their friends and family!”
This first-of-its kind festival will be spread across three days, Friday, Saturday and Sunday, with activities starting at 7 a.m. Seven different stages will host activities spanning group fitness classes, exercise workouts, spiritual activities like yoga and meditation, lifestyle conference featuring global experts and mentors across verticals including health, wellness, sport and beauty. Different zones of the festival will focus on health, beauty and sport – featuring the latest innovations, hard-to-find retail products, trendsetting merchandise and more. A massive food and drink area will offer a range of choices from organic, farm-to-table meals to indulgent cheat-day desserts, giving festival goers the fuel they need to get through the day. Lastly at 6:30 p.m. the WFF main stage will come alive with international music talent.