Audi on digitalization drive

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Team B&C | NT

     Audi India rolled out digital sales and after-sales offerings recently. The company launched Augmented Reality, a 360° product visualizer and online bookings on its website to bring the buying experience straight to a prospective customer’s fingertips. 

On the digital push, Balbir Singh Dhillon, head, Audi India, said, “Digital customer-centric initiatives are a key focus area for Audi in India. We have been at the forefront of enabling and introducing future technologies for our customers. While our belief in a digital future is already profound, the advent of Covid-19 has only made it stronger as to how we interact with our customers going forward. We are taking digital experiences to the living rooms of our customers and offering them the flexibility to purchase their preferred Audi of choice and even book their next service appointment online.”

Buyers can now familiarize themselves with features, configure their vehicle, explore finance options and place an order all from the comfort of their home.  Audi claims to be the first luxury car manufacturer in India to leverage virtual reality (VR), enabling Q8 and A8 L buyers to engage with and personalize their cars in a never-seen-before manner. 

Dhillon further added, “Digitalization plays a major role in buying and engaging with a customer. Audi India leaped into 2019 by becoming the first luxury car maker to unveil and introduce myAudi Connect. Digitalization will continue to be at the core of our strategy. As a brand, we are investing holistically in all possible avenues to be future ready. Through all our digitalization initiatives, we want our customers to experience what we stand for- ‘Vorsprung
durch Technik’.”