Godrej Appliances launches disinfecting appliance for COVID protection

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With consumers giving the topmost priority to sanitising during the ongoing pandemic, Godrej Appliances has come out with an appliance that disinfects things in two-six minutes. The new product Viroshield 4.0 is based on UV-C technology and offers more than 99 per cent disinfection against coronavirus. It operates at ~254nm UV wavelength which is optimal for neutralising COVID-19, other viruses and bacteria. The appliance is tested and certified by ICMR empanelled lab for its UVC irradiance. 

The appliance disinfects anything ranging from grocery packs to vegetables, mobile phones and masks to gold ornaments, headphones to car keys, toys to currency notes, wallets to spectacles, etc. Its capacity is 30L and can disinfect several items together at one go or larger item. The Viroshield 4.0 is priced at Rs 9490 inclusive of taxes.  Since prolonged direct exposure to UVC is harmful to human health the appliance is designed with no see-through surfaces, thick side & door walls, and a gasket-based magnetic sealing system and auto cut-off facility as soon as the door is opened. The appliance has one-year comprehensive warranty including on the UVC lamps.

Kamal Nandi, business head and EVP,  Godrej Appliances said, “The device can protect our consumers and their loved ones from COVID-19, other viruses and bacteria. We want our consumers to not take any chances and be worry-free as they embrace the new normal.” 

Anup Bhargava, product group head, refrigerators, further added, “The Viroshield 4.0 is feature-rich and very competitively priced for a 30L offering. With this unique offering, we are targeting revenue of Rs 40 crore in the year of launch. It has been made available on Amazon already. We are working closely with our e-com partners for online promotions as well.”