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Benelli superbike looks to expand dealer network in Goa

PANAJI: Italian superbike brand, Benelli, is trying to increase its market presence in the state.

On Thursday, Vikas Jhabakh, managing director, Benelli India and director, Mahavir Group said , “Goa has been identified as a key market geographically for motorbikes and plans are for establishing presence through new dealers. Currently we are looking out new dealers in the state and by 2020 we expect to have two-three dealers for our brand.”

He further said that, over 200 Benelli super bikes have been sold in the state until now and the target is to sell another 225 plus bikes in the next one year. All-India the brand sold about 5,400 bikes since 2015,  added Jhabakh.

Benelli changed its India partner recently. The company’s new Indian partner is Adishwar Auto Ride India (AARI), a part of the Hyderabad based Mahavir Group.  “We have retained around 15 dealers from the previous partnership and plan on adding 20 new dealers across the country by 2019,” added Jhabakh.

Apart from that AARI is also setting up a completely knocked down (CKD) assembly plant for Benelli in Hyderabad. The plant will assemble, manufacture and import exclusive range of bikes from Italy and South East Asia regions.

According to Jhabakh, “Assembling the bike locally in India will help to cut on the cost incurred on imports and make the pricing competitive with the other motorcycle brands in the country.”

Currently, Benelli has about 21 percent market share in the super bike segment in India and aims to surpass 30 percent by 2021.

The brand is expecting to launch about 12 new super bikes by end of 2019 including the launch of a commuter cruiser bike ‘Imperial’ that will be available in two variants 400 cc and 530 cc.

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