MEHER CASTELINO
The name Archana Jaju is synonymous with textiles and presenting them in their traditional form and heritage. The designs by Archana move seamlessly from the beauty of traditional saris and then onto garments and festive as well as bridal wear. Hand painted Kalamkari appears in an unconventional manner on the beautiful fabrics turning them into heirloom pieces. The designer’s emphasis on Kalamkari has given the craft a great fashionable thrust up the style ladder. Jaju also loves working with Kanjeevaram silks as well as Chanderi and Paithani weaves that she embellishes with the various hand painted techniques. The designs by Jaju are a favourite of not only celebrities but also many Bollywood stars. Based in Hyderabad the designer works with several clusters of artisans all over India and ensures that their crafts are presented in the best possible manner with innovative touches and contemporary silhouettes. The numerous lehenga, choli, dupatta trios, as well as tunics, kurtas and dresses have the characteristic Archana Jaju touch, which is favoured by the fashion forward women in India.
Kalamkari dazzle
This hand painted sage green Kalamkari sari on pure handwoven Paithani silk is embellished with a striking Zari border. Floral painting on the sari is the eye-catching element that will create a dazzling impact.
Kanjeevaram glamour
When the hand painted Kalamkari sari isa pure Zarikhadi Kanjeevaram silk, it looks superb as it is worn with a silk aari and Gotta work blouse. Note the rich Zari handwork border.
Kora and Zari elegance
The sage, green sari woven in pure kora is a beautiful traditional drape that is designed and made from traditional oxide Zari featuring diagonal stripes. The gorgeous golden pallav adds to the elegance of the sari.
Paithani drama
The hand painted Kalamkari sari is on pure handwoven Paithani silk embellished with Zari border. The hand painted flora and fauna on this shocking pink sari creates drama for this traditional drape.
Chanderi Kalamkari fantasy
The hand painted Kalamkari lehenga set with the beautiful forest design on handwoven, organza, Chanderi silk is teamed with a signature thread and mirrorwork bralette and an intricate handpainted dupatta. Watch the compliments pouring in at any formal event.
Golden splendour
There is nothing more splendid than the golden Zari floral blooms on asari, which is made from pure kora fabric with a delicate golden Zari design and a dramatic golden Zari pallav that will create a sensation.
