Bhiva Parab
Panaji: Despite its long-standing presence, the vast potential of solar energy remains underexploited. A recent study from Goa on consumer awareness and attitudes towards solar energy found that while many people recognise its environmental benefits and potential, several barriers — including high installation costs, space constraints, unreliable power supply, and insufficient information — continue to hinder widespread adoption.
As per the study, ‘Understanding Consumer Awareness and Attitude Towards Harnessing Solar Energy: A Study on the State of Goa’, educating consumers about available government incentives and subsidies is
especially critical, as it can not only boost adoption rates but also generate interest in other renewable energy sources.
The study by Ruby Mahato, student, and Lizette D’Costa, Assistant Professor at VVM’s Shree Damodar College of Commerce & Economics, Margao, has been published in Gyana: Journal of Management, Commerce and Multidisciplinary Research.
Other challenges to the adoption of solar energy include land acquisition, as large solar farms require substantial land which can be difficult to secure. Grid infrastructure is another concern, as upgrading the national grid to handle intermittent solar energy is costly and requires careful planning. Waste management also poses a challenge, as the disposal of solar panels containing hazardous materials must be managed to prevent environmental harm. In addition, continuous research and development are needed to improve solar technology and efficiency.
The research design combines both descriptive and analytical approaches. Descriptive analysis was used to outline the demographic characteristics of the respondents, while analytical tools were employed to interpret and analyse relationships between variables relevant to solar energy awareness and adoption.
According to the study, achieving energy security requires policies that balance national consumption with the sustainable use of energy resources.
An analysis of data from households indicates a positive attitude and moderate awareness among consumers, yet concerns about cost, reliability, and inconsistent energy supply continue to hinder widespread adoption, the study said.
Policy recommendations include government incentives, awareness programmes, and infrastructure development to improve adoption rates.
